Lawsuit: Target Collects Customer Biometrics Without Consent, Violated Illinois Privacy Law
Lawsuit: Target Collects Customer Biometrics Without Consent, Violated Illinois Privacy Law
An Illinois woman has filed a lawsuit against Target, accusing the retail giant of breaking state law by storing and collecting customers’ biometric data through the use of facial recognition technologies.“Target’s stores in Illinois are outfitted with cameras and advanced video surveillance systems that—unbeknownst to customers—surreptitiously collect, possess, or otherwise obtain Biometric Data,” the lawsuit alleges. “Target does not notify customers of this fact prior to store entry, nor does it obtain consent prior to collecting its customers’ Biometric Data.”According to USA Today, the lawsuit was filed last month in a Cook County circuit court. In it, attorneys for the woman claim that Target’s surveillance systems collect and aggregate information about certain customers—information including their facial features, as well as fingerprint scans.This information, lawyers say, is then used to prevent shoplifting and deter other unlawful activities from occurring at Target stores statewide.However, the complaint suggests that the collection and retention of such sensitive information is in violation of the Illinois Biometric Information Privacy Act. Under this act, companies must typically obtain a customer’s consent before using their physical characteristics for any commercial purpose.
A security camera. Image via Pixabay. Public domain.
Sources
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About Ryan J. Farrick
Ryan Farrick is a freelance writer and small business advertising consultant based out of mid-Michigan. Passionate about international politics and world affairs, he’s an avid traveler with a keen interest in the connections between South Asia and the United States. Ryan studied neuroscience and has spent the last several years working as an operations manager in transportation logistics.