One of the most useful tools for businesses, if used correctly, is the Internet. While it presents companies with a channel to communicate and connect with clients, it’s also remarkably easy for misleading reports to be spread by those who have a vendetta. This could turn out to be a pressing issue, as larger than 90 percent of those aged 18 to 34 say they believe Internet review sites as much as a recommendation from a friend.Organizations today have to be aware of how online reviews can affect their public standing and what actions can be taken about them. This includes recognizing whether or not having reviews removed may be feasible. In many cases, there’s not much you can do about them unless they violate the site’s terms of service in some way. Companies should also be informed that if you are facing an abundance of poor online reviews, legal action probably won’t protect you because most of these criticisms are preserved by the customers' First Amendment rights.Even if you believe there is absolutely nothing you can do facing the wrath of frustrated customers and their computers, there are several different paths to take. Understanding how to identify fake posts and accounts can help you present your argument to the website that hosts them and perhaps even have them taken down. There also are multiple approaches you can use to transform these negatives into positives for your business. The accompanying guide includes some essential information to help you safeguard your business.[embed]//www.slideshare.net/slideshow/embed_code/key/xT65xgWj8VKdra[/embed]